01 / Case study
Recorra.
Building a more coherent, scalable brand across campaigns, fleet, print, packaging and customer touchpoints.
A cleaner
tomorrow
in motion.
Real recycling.
Real change.
The story
Overview
When I took ownership of the Recorra brand, the opportunity was bigger than a visual refresh. The brand needed to feel more consistent, more confident and more useful across every touchpoint. I developed a flexible visual system and rolled it out across campaigns, vehicle livery, packaging, editorial, posters and customer-facing communications.
My role combined brand stewardship, creative direction and hands-on execution — shaping the visual language, creating campaign assets, art directing applications and ensuring the brand stayed recognisable while serving different teams and business needs.
The approach
How the
system worked.
Built consistency across touchpoints.
A clear visual system applied across all channels, from fleet to print to digital.
Turned sustainability into engaging stories.
Real-world campaigns that make recycling relevant, positive and human.
Created assets that worked in the real world.
Design that performs in operational, outdoor and everyday environments.
Balanced brand polish with everyday usability.
A distinctive brand that is flexible, practical and easy for teams to use.
Selected applications
Join theRecycling
Revolution.
My contribution
Key areas
of impact.
Brand stewardship
and visual direction
Guiding and evolving the brand over four years.
Campaign concepting
and rollout
From idea to real-world execution.
Fleet, print and
packaging applications
Bringing the brand to life across multiple formats.
Editorial and customer-
facing communications
Supporting sales, marketing and internal teams.
Cross-team collaboration
and brand consistency
Working with stakeholders to keep the brand strong and clear.
The outcome
This case study is not just about individual pieces of design, but about building a recognisable brand system that could scale across the business.
Over four years, I helped position Recorra as a clearer, more confident and more consistent brand — one that shows the real impact of recycling and works hard across every touchpoint, in the real world.